Tom Peters get EXCITED about Design
By Tom Peters
160 pages; $15.00
Published by DK Publishing
When Tom Peters, the management guru who made his reputation with In Pursuit Of Excellence, champions design, look out. There is no one in the design community more vocal, more passionate, more highly caffeinated, more prone to use ALL CAPS and exclamation marks!!! to get his point across than Peters. While Peters is no designer, he “gets it” in his gut, and he knows from his experience sitting in on board room presentations how designers can make important contributions to a company’s bottom line. Brief enough to be read on a plane flight, this slim volume is designed to be tucked into a purse or a jacket pocket. Read it for a shot of adrenaline, and then hand it your best clients.