1/25/09

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Slide:ology
By Nancy Duarte
274 pages; $34.99
Published by O’Reilly Media
www.orielly.com

We’ve all experienced death by PowerPoint. The retina searing graphics, the torturous word-by-word recitation of every single bit of on-screen, mind numbing copy. Before the U.S. army goes to war, full colonels build a PowerPoint presentation, then march through a list of bullet points. They don’t call ‘em bullets for nothing, after all.

Nancy Duarte, a woman who has made a career creating presentation graphics for Silicon Valley stalwarts and director of the firm that created the presentation for Al Gore’s An Inconvenient Truth (and the Oscar for best PowerPoint goes to….) aims to change that. Slide:ology Her book on creating effective presentations is meant for marketers, but smart graphic designers, brand builders, and visionary communicators will recognize an opportunity when they see one.

Slide:ology matters because it addresses visual thinking, visual storytelling, and communicating using graphics. Duarte covers storyboarding, graphic design, motion design, and mapping the presentation to the brand message. Separate chapters explain the display of data, the use of diagrams, and the nuts and bolts of slide design, including screen real estate, color palettes, fonts and typesetting, using photos, adding motion, and yes, how to write bullets.

Ultimately slideology is about meaning, and that means starting with an idea. Helping you communicate that idea powerfully and persuasively is what slideology is all about.

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