3/6/09

Email Blasts Made Simple


More blast for your buck

A new email newsletter and downloadable template from Campaign Monitor makes it easier than ever to reach out to clients with good looking, effective email campaigns.

Designed expressly with graphic designers in mind, Campaign Monitor is a web-based service that makes it simple to send good looking HTML “permission-based” email blasts to thousands) of recipients. For designers who want to promote their studio’s efforts, or offer email campaign services to their clients, Campaign Monitor is indispensable. Simply send in your HTML design, and Campaign Monitor tests your design against more than a dozen popular email clients, runs it through spam filters and firewalls, and even raises response rates by personalizing the emails you send. Subscriber management tools let you build any number of mailing lists for different clients and diverse campaigns, and import a list of contact names from a standard delimited text file. Reporting tools provide at-a-glance statistics revealing who opened your email, linked through to destination pages, unsubscribed, or forwarded the email to a friend. For those who build campaigns for clients, Campaign Monitor can provide access from a client’s website to a list of previous campaigns. Resources include 33 free ready-made templates, a gallery of exemplary newsletter campaigns, and a getting started guide. Pricing is cheap: 5 bucks a blast, plus a penny for each email address you send to.

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