4/22/09

The Future Is Not What It Used to Be


Sam McMillan Profiles Futurist Paul Saffo in Communication Arts

Ten years ago, to commemorate their 40th anniversary, Communication Arts sat down with Paul Saffo, a noted forecaster based in Silicon Valley. We asked Saffo to look ahead at what the coming years would bring. At the time, the Web was booming, you couldn’t find a parking space in San Francisco and, if you could write HTML and sign your name without drooling, you could command a six-figure salary. At a dot-com startup like...Pets.com. Kozmo. Or Dr. Koop.

A decade ago Saffo looked out and saw: ubiquitous sensors, inexpensive flat screens and a rise among person-to-person interaction over the Internet. He even said, “The Internet is going to spawn other forms. We’ll have some things that look like TV, but are interactive.

At the end of that interview, almost as an afterthought, Saffo pulled out a black and chrome gadget about the size of a matchbook. “Oh, this might be interesting,” he said. “It’s an MP3 player. Holds about 40 songs. You can download them from your computer and play them back.”

To see if Saffo got it right, and learn what he predicts might be coming over the horizon in the next ten years, read the entire article online at Communication Arts....

4/12/09

Process 39 Lights the Candle


Where design ignites innovation

Process 39 ignites creativity. Combine a rock solid conceptual process with design talent and you get great ideas that go from marketing requirements document to the market place faster than you can say: elevator pitch.

Principals at Process 39, Brenda Stine and Dale Horstman, recently launched their website, and it is a standout example of technical design chops, gorgeous Flash animation, and on-target story telling skills. With copywriting by Wordstrong, the site consistently positions Process 39 as client champions who roll up their sleeves, understand their client's business opportunities, then dig deep to find design solutions, from brand identity, logo design, product development and interface design through website development and creation of DVDs and printed pieces.

4/1/09

words, words, words


Inventive typography from A to Z.

Finally words that do what they mean. It's a movable feast of words at www.typotopo.com, Paul Cho's animated landscape of typographic explorations. Coded in Processing, these letters fly by in a star field, until you click a letter, and invoke an animation. Mouse over a word and it springs into life, revealing its meaning in a visual definition. While some of these examples are trite, and seem like a midnight effort after the caffeine ran out, others are hypnotic, clever, and insightful.