Branding in Bangalore

Outsourcing Logo Design

Just when you thought, no matter how crappy the economy is, designers will always have work, the work gets shipped offshore. No kidding, you can get a decent logo designed for a less than $100 in Malaysia, according to today's story in the Wall Street Journal.

While typically companies can spend tens of thousands of dollars, and sometimes as much as six-figures for a new logo and identity campaign, for a mere $67 an outfit in Penang, Malaysia came up with a fairly sophisticated take on a creating an identity for a hypothetical startup that retrieves data from a crashed hard drive. OK, it's not Paul Rand, but the effort cleverly incorporates the hard drive disc platter with the first initial of the company "Disk Fix Solutions." Not bad for a fistful of ringgit.


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