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It Was The Best of Designs; It Was The Worst of Designs


Best and Worst of 2009
Aristotle used the term logos to mean rational discourse. Of course when it comes to logos and their design there’s nothing rational about it.

With that, let’s get to the Brand New list of the best and worst logos of 2009. It’s a shocking list, mainly because some of the “best” old logos, say for example Paul Rand’s goofy, interconnected, puzzle of a logo for YALE that first must be deciphered before it can be read, are actually (to my mind) awful examples of logo design. Meanwhile, some of the “best” new examples actually bear close resemblance to the logos included in the “worst” examples. Confused?

Good. Let the mudslinging, invective, and personal beefing begin!

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