Drew Hodges, CEO of Ad agency SpotCo discusses the creative decisions that went into the design of the new poster for the revival of La Cage aux Folles. The producer, Sonia Freedman hung the candidates on her walls for a week, asking herself, which ones would stand the test of time.
You can learn what Hodges has to say about poster design and see all 8 posters here. Turns out to compete for attention in in Times Square simple bold and iconic are winners. In other words, an image you can see and recognize from 10 blocks away.