Thirst for Knowledge

Ready for your next global crisis? Oh wait, it’s already here. The coming water shortage is clearly illustrated by the new poster and iPhone app, Virtual Water. A large format, cleverly designed poster shows us how much fresh water is embedded in the ordinary everyday products we consume. Such as: an industrially farmed chicken requires 1170 liters of water to bring it from farm to fryer. Much of this information is contained in the authoritative research paper, Chapagain, A.K. and Hoekstra, A.Y. (2004), Water footprints of nations, Value of Water Research Report Series No. 16, UNESCO-IHE, Delft, the Netherlands. To make this information palpable and palatable, designer Timm Kekeritz of Raureif created a set of infographics that make the issue of virtual water and the water footprint impossible to ignore. The Virtual Water app, which includes a wider range of products, is also available for download on Apple’s iTunes App Store.