The Dark Side
Best and worst Superbowl ads of 2011. See them all.
Who knew Darth Vader could be a hero? By tapping into the generational love of Star Wars, dress up, nerdom, and a childlike belief in never giving up, Volkswagen comes up with a winner. I love this ad because it rings so emotionally true.
On the other hand there's the shock and awe of Joan Rivers as a spokeperson for GoDaddy. Not funny. And just wrong. You can hear a couple million remotes being thrown across the room when the commercial cuts from cleavage to the hatchet faced Rivers.
Almost right: A young man living among white clad drones & clones finds a florist, buys flowers, photographs them, makes a cartoon, and sends it to the prettiest drone in the whole cube farm. (Thanks, Motorola!) Of course it would have been better if he had just given her the REAL flowers. But then that doesn’t sell tablet computers.