2/1/11

The Girl Effect


She's baaaaaack!
The Girl Effect, that is. The organization started by the Nike Foundation to empower girls in developing countries through education, health, and anti-poverty investments has recently launched another of its extraordinary "intonation animations." Created by Australian production company Mighty Nice the six-minute-long video does something the longest, most detailed annual report from the World Health Organization fails to do: it makes medicine taste like candy. Once you see it, you'll want to get involved. The Nike Foundation makes that easy.

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